Are YETI coolers the coolest coolers ever? I'm on the plane flying back from iCast and I can't seem to get YETI off my mind. Like most guys, I love coolers, and while I don't even own a YETI cooler (yet) I want one more than almost anything else I saw at iCast. These guy do offer an awesome product, from what I can tell, but a good product is only half the battle. The branding and marketing of YETI coolers is genius. There were a lot of other cooler companies on the floor at iCast but the party was happening at the YETI booth. To start with they have Flip, and who doesn't love Flip? The name YETI looks great on a shirt (and they have a full line of very cool hats, shirts, belts, bottle openers, etc which you can see here). The are very active on the social media front with over 57k users on Facebook and over 10k on Twitter, and they even run a monthly photo contest! Eh hemmmm YETI, if you read this post, I'd love to help host your photo contests on The Fin APP. They have a catchy tagline too "Wildly stronger! Keep ice longer!"....exactly. And, they are expensive ...the cheapest one they sell, The Rodie is listed at $199. Look, if you love coolers, and I know you do, you owe it to yourself to check out YETI.